Media, Entertainment, Gaming, Advertising & Platforms
We advise across the commercial and regulatory chain around content and digital participation: media and entertainment activity, games and esports, advertising and sponsorship, creators and publishers, marketplaces and platforms, consumer journeys, data, payments and rights.
Regulation follows the service, not the marketing category
A “platform” can distribute content, host creators, sell advertising, facilitate payments, operate a marketplace or combine several functions. Each function can change the legal perimeter. We map the service flow, responsible entities, Saudi-facing users, content categories, payment path and technical suppliers before selecting the regulatory route.
Build governance into the product
Content and conduct controls should connect policy to operations. That includes intake and age controls where relevant, review and escalation standards, rights complaints, records of action, advertiser diligence, enforcement against repeat misuse and a defensible appeals process. The public policy, internal playbook and product controls should tell the same story.
Contract the whole ecosystem
Digital businesses rarely operate through one agreement. Creator, publisher, advertiser, payment, cloud, distribution, agency and user relationships must allocate rights and duties consistently. Misalignment—such as promising a user a right the creator licence does not permit—is a recurring source of exposure.
Our work
We advise on activity and launch analysis, platform and consumer terms, creator and publisher arrangements, advertising and sponsorship, game and esports commercial arrangements, digital-content distribution, IP clearance, privacy and cybersecurity coordination, complaints and enforcement, and regulator-facing decision records.
Saudi authority basis
Depending on the activity, the review may begin with the General Authority of Media Regulation’s official materials under the Audiovisual Media Law and its Implementing Regulations, including Mawthooq materials for covered individual advertising activity, the Ministry of Commerce’s E-Commerce Law and Implementing Regulations, and SAIP’s official systems and regulations. Gaming, esports, film, music and creator models are not assumed to share one licensing scope; the actual activity is mapped before a conclusion is stated.
Frequently asked questions
Does a digital platform need a Saudi licence?
The answer depends on the service, content, delivery model and regulated activity. The licensing scope should be mapped before launch rather than inferred from the company’s label.
What should platform terms address?
Terms should match the actual user journey and address eligibility, accounts, content rights, moderation, payments, refunds, prohibited conduct, complaints, suspension, liability and governing law.
Who owns creator or user-generated content?
Ownership and permitted use depend on the underlying rights and the agreed licence. Platform terms should obtain only the rights the operating model genuinely requires.
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